Social Media Accounts I’ve worked on and Some Examples! - [Click to see]
• Counter-Logic Gaming [Re-branded]
Some Graphic Designs Made by Me.
Created For Downtown Framingham INC to promote local community fundraiser event! Duties asked for this to be created for easy street accessible viewing for those passing by, fairly simple for older crowds and featuring all included sponsors as well.
Created for Paradise Arcade Shop to promote upcoming new products for a special winter themed event that the company would be attending! Client asked for winter theme that catches the eye, but clearly shows what will be for sale on display.
Created YouTube thumbnail for Casabunch’s channel to promote upcoming online event featuring professional gamer Justin Wong as the guest! Client asked he be present in the thumbnail and have it be eye catching to gain viewership. This video currently sits at 9K+ views on Casa’s channel.
Created for CLG’s Premiere Thursday Event RUN IT! Client asked for readable dates, titles and a character visual to represent the community it is targeted too.
Social Media • Building from Scratch.
For Casabunch
(Posted by Me.)
With a focus on production, Casa took entertainment to the streets both online and in person. One of my favorite projects was launching The KickBack!—a live talk show and the official rebrand of their weekly show, featuring leaders and influencers in the gaming space, such as avid gamer, content creator, and Capcom Games official commentator, Marine!
As Casabunch’s inaugural Social Media Manager, I established the foundation of its social strategy, organically growing the platform from 0 to over 2,000 followers in two years. I achieved this through trend implementation, content calendar management, and creating engaging content using Adobe Suite to drive account growth. A major accomplishment was launching a successful weekly tournament series, drawing nearly 100 participants each week. By strategically highlighting niche gaming communities, I boosted event registrations and achieved viral success in the Fighting Games category. Additionally, I helped cultivate partnerships with influencers and brands, fostering collaborations with entities like Quest2Conquer and Red Bull to effectively align with Casa’s focus on charity events and collaborative projects.
Social Media • esports experience.
For Counter-Logic Gaming
As the Social Media Coordinator at Counter Logic Gaming, I played a pivotal role in managing the weekly RUN IT Thursday gaming show, sponsored by Spectrum Internet. Leveraging platforms such as Twitter, LinkedIn, and Meta (Facebook) via Sprout Social, I strategically coordinated posts across main and side channels. Beyond routine updates, I actively contributed creative content ideas, curated engaging timeline posts, and designed graphics to promote and showcase our weekly events. Additionally, I ensured seamless integration of short-form videos on YouTube, further boosting the brand’s online presence and engagement.
Promotion Graphic for CLG’s Weekly gaming broadcast “RUN IT Thursday” made by me.
Social Media • Community
For ComboBreaker LLC.
For The Big House
I successfully assisted in managing Combo Breaker’s social media engagement in both 2022 and 2023, using Adobe Suite tools to create impactful short-form videos and graphics. Leveraging live coverage and strategic content clipping, I streamlined engaging posts to our target audience of young adults and children. In 2023, our posts generated a 41% engagement rate per post, with a total viewership of 500K throughout the event weekend. Building a strong connection between the community and our social channels was essential, with content coverage promoting vendors, sponsors, merchandise, and stream content. Additionally, I made it my mission to include “Community Highlight’s” using photo and video provided by the media team to help showcase on social media the event values and amplify its appeal in a meaningful way.
After being brought in as a last-minute addition to The Big House team, I helped ensure the event went off without a hitch. My focus on community engagement and the Michigan sports theme was paramount. Adapting swiftly to the closing of registration, I collaborated with influencers to add 300–400 additional entrants over a two-day campaign for The Big House 11, surpassing 1,000 attendees for the weekend. By capitalizing on social trends, particularly a 'sports-styled' news trend, we significantly boosted engagement, increasing the account’s following by over 1,000 and engagement by more than 60% in just two weeks.
In 2023, I launched a MailerLite campaign, designing and implementing a newsletter growth strategy that achieved an impressive 41% engagement rate from 5,000 recipients. These email campaigns effectively drove registration and event updates, reinforcing the community spirit and Michigan sports theme. The push into email marketing was a key factor in the event’s success.
